A small selection of Summerfield Books' stock Image: P. O'Hara |
I caught up with owner Paul O’Hara to find out
more:
The Old Coach House Image: P. O'Hara |
POH: Hi Louise. Thanks for inviting me to have a talk with
you. We are based just outside Penrith, in Cumbria. The business is currently
located in the Old Coach House, one of a number of sandstone buildings in the
Leeming Estate. It’s right next to junction 40 on the M6, so handy for people
to call by and the setting is very pleasant, it’s surrounded by trees and next
to an arboretum. We’ve been running the business since 2007 but it was
originally set up in 1985.
LM: And roughly how many natural history titles do you have
in stock at the moment?
Paul (in beige top) enjoys a training workshop at the 2016 BSBI Recorders' Conference Image: L Marsh |
POH: Well… on the website we have something like 7000
titles, mostly new books, and as many if not more second hand books, most of
which are not on the website. At any one time we would have perhaps 75% of the
books that are on the website in stock, with the remaining titles either awaiting
delivery or re-order.
LM: That’s a lot of books! There’s so much to browse on your
website – and I hear you are in the process of setting up a new website – how
will that differ from the current one?
POH: The focus of the new website is very much customer led.
So, the site will be more responsive, and easier to navigate – the search
function is a lot more sophisticated than the old site. The payment process
will be simpler and there will be a lot more choice of books, including
second-hand ones. Our old site is pretty much at the limit of what it can
handle, whereas the new one can easily take ten times as many titles as we have
at the moment. At the back-end it will reduce wo(man) hours spent adding books
and producing invoices etc. This will free us up to spend more time amongst
other things, communicating with customers and focusing on product development.
Chris O'Hara chats to BSBI President Chris Metherell in Summerfield's pop-up bookshop at the BSBI Exhibition Meeting 2018 Image: L. Marsh |
LM: BSBI members love being able to log in to the
password-protected ‘members-only’
area of the Summerfield Books website to claim exclusive discounts on selected titles. A reminder
here that if you can’t remember the password, just email me and tell me your membership
number and I’ll send you your password by return.
But I wonder if non-members
realise that as well as BSBI
Handbooks and other titles
published by BSBI such as Threatened
Plants in Britain and Ireland and The
Discovery of the Native Flora of Britain & Ireland, Summerfield Books
also offers discounts on titles such as Rose & O’Reilly’s The Wild Flower
Key (2006). There are even books about garden plants and non-vascular plants,
such as the European Garden Flora and Mosses and Liverworts of Britain &
Ireland. Can you give us any clues about other books on which you might soon be
offering discounts?
BSBI publications and other botany books Image: P. O'Hara |
POH: We add books that we feel are useful for BSBI members, especially new members,
and which we can afford to offer a bit more discount on. On the new site there
will be more entries as it will be a more facile process than it is at the
moment, currently every title in the member’s area has to be duplicated from
the main area.
As to what will be in the member’s section of the new site –
well, members will have to login to see!
LM: Hmm, I see you are going to keep us in suspense! Every botanist I know really enjoys receiving the
catalogues you send out – what’s the best way for people to get on to your
mailing list so they can keep us with the latest news from Summerfield Books?
POH: It’s very simple to sign up on the website or you can
just send us an e-mail or
telephone.
LM: And of course people can follow you on Twitter…
POH: Yes we are at https://twitter.com/SummerfieldBook
John Poland browses Summerfield Books' shelves at the 2016 Recorders Conference Image: L. Marsh |
LM: But of course it’s not just about the books. You have a
wonderful selection of hand-lenses
at different magnifications, with and without lights, with graticules… ranging
from a basic
£4 x10 lens to a swanky
scale loupe with a graticule – pricey but once you’ve tried it, you’ll
understand why it’s recommended by John
Poland of Vegetative Key fame!
Anything new in this section that you’d like to tell us about?
POH: We’ve been
selling lenses that can be added to your smart phone – called BLIPS. They are
produced by SmartMicroOptics Srl which sprang up as a product based on research
undertaken by the Italian Institute of Technology. They are very simple to use,
modestly priced and fun to play with. We also have a loupe and
graticule (KIMAG 10) with a LED built in
– John Poland is also very impressed
with it!
Now is a good time to buy as prices on lenses (most are produced
outside the UK) and global supply problems are pushing up prices. We are
currently holding prices, but we will have to increase them soon.
A small selection of the hand-lenses stocked by Summerfield Books - seen at the 2018 BSBI Exhibition Meeting Image: L. Marsh |
LM: Ooh we’d better get our skates on! I’ve just noticed
that there’s even a plant press for
drying herbarium specimens!
POH: We’ve been introducing a few new products that
botanists especially might need and if there are other products that people
would like, then we would encourage them to let us know what would be useful to
them. We’ve also been promoting a few locally made products such as bird/squirrel
boxes and feeders. Again we are open to suggestions for products that
customers would like to see on the site.
Summerfield's pop-up bookshop at the 2018 Recorders' Conference Image: C. Dwyer |
POH: Yes we’ll be there!
LM: Great, I’ll bring my ‘Wants’ list along and get ready to
browse your new
titles and try out your new hand-lenses! Thanks for talking to us Paul.
If you haven't yet joined BSBI, you won’t be able to benefit
from access to Summerfield’s BSBI members-only area, so why not check out this page? It lists all the benefits
of BSBI membership and there's a secure payment option, making it very quick
and easy for you to become a BSBI member and start getting involved.
October really is the ideal month in which to join BSBI if
you haven't already! There are exclusive special offers on BSBI books, available only to BSBI
members, and of course if you join BSBI after 1st October, you get three
"free" months and then your subscription starts in January and runs
until the end of 2020. More tomorrow (1st October) about all the benefits of BSBI membership!